Let’s venture on an adventure

Through this privacy policy, we aim to provide you with information regarding the personal data (hereinafter also referred to shortly as "data") we process, including its types, purposes, and extent. This includes the provision of our services and, notably, activities on our websites, mobile applications, and external online presences, such as our social media profiles.

We use inclusive language throughout this policy.

Date: September 19, 2023

Controller
Oneabove e.U
Grimmgasse 33, 4
1150 Vienna
Austria
Email Address: hello@oneabove.co
Imprint: www.oneabove.co/imprint


Overview of Data Processing

In the following summary, we delineate the types of data we handle, clarify the purposes of processing, and specify the individuals to whom this data applies.


Data Protection

We have prepared this privacy policy to comply with the provisions of the General Data Protection Regulation (EU) 2016/679. It aims to explain to you what information we collect, how we use data, and what choices you have as a visitor to this website.
We recognize that explanations of this nature can often sound highly technical. However, we have made an effort to describe the most important aspects as simply and clearly as possible.


Automatic Data Storage

When you visit websites nowadays, certain information is automatically generated and stored, including on this website.

When you visit our website, as you are doing right now, our web server (the computer where this website is hosted) automatically records data such as:

• The web address (URL) of the page you accessed
• Your browser type and version
• The operating system you're using
• The web address (URL) of the page you came from (Referrer URL)
• The hostname and IP address of the device you're using to access the website
• Date and time

This information is stored in files known as web server log files. Typically, web server log files are retained for two weeks and then automatically deleted. We do not share this data, but we cannot exclude the possibility that this data may be accessed in the event of unlawful behavior.


Cookies

Our website uses HTTP cookies to store user-specific data. Below, we explain what cookies are and why they are used to help you better understand our privacy policy.


What are Cookies exactly?

When you browse the internet, you use a web browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser.


These files are called cookies.

It's hard to deny: cookies are genuinely helpful little aiders. Nearly all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for different applications. HTTP cookies are small files that our website places on your computer. These cookie files are automatically stored in the cookie folder, essentially the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data, such as language preferences or personal page settings. When you revisit our site, your browser sends back the "user-related" information to our site. Thanks to cookies, our website recognizes you and offers you the settings you are accustomed to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie varies from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other "malware." Cookies also cannot access information on your PC.

Here's how cookie data may look, for example:

• Name: _ga
• Value: GA1.2.1326744211.152211117405-6
• Purpose: Distinguishing website visitors
• Expiry date: After 2 years A web browser should support these minimum sizes for cookies:
• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What Types of Cookies Exist?

The specific types of cookies we use depend on the services we use, and these are explained in the following sections of the privacy policy. At this point, we'd like to briefly address the different types of HTTP cookies.

Four types of cookies can be distinguished:

Essential Cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are required when a user adds a product to their cart, continues to other pages, and later proceeds to checkout. These cookies prevent the cart from being cleared even if the user closes their browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. Additionally, these cookies measure page load times and website behavior on different browsers.

Preference Cookies
These cookies enhance user-friendliness. For instance, they store entered locations, font sizes, or form data.

Advertising Cookies
Also known as targeting cookies, these cookies serve to deliver individually tailored advertisements to the user. This can be very convenient but also potentially annoying.
Usually, you will be asked which of these cookie types you want to allow when you first visit a website. Your decision is also stored in a cookie.


How Can I Delete Cookies?

You have the autonomy to decide whether and how you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, disable, or partially allow cookies. For example, you can block third-party cookies while allowing all other cookies.

If you want to find out which cookies are stored in your browser, change cookie settings, or delete them, you can do so in your browser settings:

• Chrome: Clear, enable, and manage cookies in Chrome
• Safari: Manage cookies and website data with Safari
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: Delete and manage cookies
• Microsoft Edge: Delete and manage cookies

If you prefer not to have any cookies at all, you can configure your browser to always notify you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not. The process varies depending on your browser. It's best to search for instructions on Google using the search term "Clear cookies Chrome" or "Disable cookies Chrome" for Chrome browsers.


What About My Data Privacy?

Since 2009, there have been "Cookie Directives" which require your consent for storing cookies. However, within EU countries, there have been varying responses to these directives. In Austria, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). If you want to know more about cookies and don't shy away from technical documentation, we recommend , which is the Request for Comments from the Internet Engineering Task Force (IETF) titled "HTTP State Management Mechanism."


Storage of Personal Data

Personal data that you electronically transmit to us on this website, such as your name, email address, address, or other personal information as part of form submissions or blog comments, is used by us solely for the specified purposes, securely stored, and not shared with third parties. We also record the timestamp and IP address associated with your data.

We use your personal data exclusively for communicating with those visitors who explicitly request contact and for the fulfillment of services and products offered on this website. We do not disclose your personal data without consent, although we cannot rule out the possibility of such data being accessed in the event of unlawful conduct.
Please note that when you transmit personal data to us via email, outside of this website, we cannot guarantee secure transmission and data protection. We strongly recommend never transmitting confidential data via email without encryption.

Rights According to the General Data Protection Regulation (GDPR)
In accordance with the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following rights:

• Right to rectification (Article 16 GDPR)
• Right to erasure ("Right to be forgotten") (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection laws or your data protection rights have been infringed in any way, you have the right to lodge a complaint with the supervisory authority. In Austria, this authority is the Data Protection Authority, and you can find their website at https://www.dsb.gv.at/


Evaluation of Visitor Behavior

In the following privacy policy, we inform you about whether and how we evaluate data from your visit to this website. The analysis of collected data is usually conducted anonymously, and we cannot infer your identity from your behavior on this website. To learn more about how to object to the analysis of visitor data, please refer to the following privacy policy.


TLS Encryption with HTTPS

We use HTTPS to transmit data securely over the internet (privacy through technology design, Article 25(1) GDPR). By employing Transport Layer Security (TLS), an encryption protocol for secure data transmission over the internet, we ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock icon at the top left of your browser and the use of the "https" scheme in our web address.


Google Maps Privacy Policy

On our website, we utilize Google Maps by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Maps allows us to display locations more effectively and tailor our services to your needs. When using Google Maps, data is transmitted to and stored on Google servers. In the following sections, we provide detailed information on what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.


What is Google Maps?

Google Maps is an internet map service provided by Google Inc. With Google Maps, you can search for precise locations of cities, landmarks, accommodations, or businesses online using a computer, tablet, or app. If businesses are listed on Google My Business, additional information about the company is displayed alongside the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps showcases Earth's surface as a road map or as aerial/satellite images. Detailed representations are made possible through Street View images and high-quality satellite imagery.
Why Do We Use Google Maps on Our Website? Our primary aim on this page is to offer you a useful and meaningful experience. By integrating Google Maps, we can provide you with vital information about various locations. You can quickly locate our company headquarters and view the best or quickest routes to reach us. You can access directions for routes by car, public transportation, walking, or cycling. Providing Google Maps is part of our customer service.


What Data is Stored by Google Maps?

For Google Maps to provide its services comprehensively, the company must collect and store data from you. This includes entered search terms, your IP address, and latitude/longitude coordinates. When you use the route planner feature, the entered start address is also saved. However, this data storage occurs on Google Maps' websites, and we can only provide you with information about it but cannot influence it. As we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and provide personalized advertising for you.

The Following Cookie is Set in Your Browser Due to the Integration of Google Maps:

• Name: NID

• Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211117405-5

• Purpose: NID is used by Google to personalize ads in your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.

• Expiry Date: after 6 months

• Note: We cannot guarantee the completeness of the stored data. Changes are never excluded, especially when using cookies. To identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

Duration and Location of Data Storage:

Google's servers are located in data centers around the world. However, most servers are located in the United States. For this reason, your data is predominantly stored in the USA. You can read exactly where Google's data centers are located here:
Google distributes data across various media to make it quickly accessible and better protected against manipulation attempts. Each data center also has special contingency programs. For example, if there are problems with Google's hardware or a natural disaster disrupts the servers, the data remains reasonably secure.

Google stores some data for a specified period, while for other data, Google only provides the option to delete it manually. Additionally, the company anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.


How Can I Delete My Data or Prevent Data Storage?

With the automatic deletion feature introduced in 2019 for location and activity data, information about location determination and web/app activity is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history via your Google account at any time. If you want to completely prevent location tracking, you must pause the "Web & App Activity" section in your Google account. Click on "Data & Personalization" and then select "Activity Settings." Here you can enable or disable activities.
In your browser, you can also disable, delete, or manage individual cookies. Depending on the browser you use, the process may vary. The following instructions show how to manage cookies in your browser:

• Chrome: Delete, enable, and manage cookies in Chrome
• Safari: Manage cookies and website data with Safari
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: Delete and manage cookies
• Microsoft Edge: Delete and manage cookies

If you do not want any cookies in principle, you can configure your browser to notify you every time a cookie is set. This way, you can decide for each individual cookie whether to allow it or not.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. If you want to learn more about Google's data processing, we recommend reading the company's own privacy policy.


Google Analytics Privacy Policy

We use the analytics tracking tool Google Analytics (GA) provided by the American company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, when you click a link, this action is stored in a cookie and sent to Google Analytics. Through the reports we receive from Google Analytics, we can better tailor our website and services to your needs. Below, we will delve into the tracking tool in more detail and inform you specifically about what data is stored and how to prevent it.


What is Google Analytics?

Google Analytics is a tracking tool used for website traffic analysis. To make Google Analytics work, a tracking code is embedded in the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data, and we receive reports about your user behavior. These reports can include, among others:

• Audience Reports: Audience reports help us better understand our users and know who is interested in our service.

• Display Reports: Through display reports, we can analyze and improve our online advertising more effectively.

• Acquisition Reports: Acquisition reports provide valuable information on how we can attract more people to our service.

• Behavior Reports: Here, we learn how you interact with our website. We can track your path on our site and which links you click.

• Conversion Reports: A conversion refers to an action taken as a result of a marketing message, such as going from a mere website visitor to a buyer or newsletter subscriber. These reports help us understand how our marketing efforts resonate with you and aim to increase our conversion rate.

• Real-Time Reports: Real-time reports keep us updated on what's happening on our website right now. For example, we can see how many users are currently reading this text.

Why Do We Use Google Analytics on Our Website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal. The statistically analyzed data provides us with a clear picture of the strengths and weaknesses of our website. On one hand, we can optimize our site to be more easily found on Google by interested people. On the other hand, the data helps us better understand you as a visitor. Thus, we know precisely what needs improvement on our website to provide you with the best possible service. The data also helps us execute more personalized and cost-effective advertising and marketing campaigns. After all, it only makes sense to showcase our products and services to people who are genuinely interested.


What Data Does Google Analytics Store?

Google Analytics creates a random, unique ID associated with your browser cookie to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored along with this user ID, making it possible to evaluate pseudonymous user profiles.

Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions refer to all actions you take on our website. If you also use other Google systems (e.g., a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as website operators, approve it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

• Name: _ga Value: 2.1326744211.152211117405-5 Purpose: analytics.js uses the _ga cookie by default to store the user ID. It serves to distinguish website visitors. Expiration: after 2 years

• Name: _gid Value: 2.1687193234.152211117405-1 Purpose: This cookie is also used to distinguish website visitors. Expiration: after 24 hours

• Name: gat_gtag_UA Value: 1 Purpose: Used to reduce request rate. If Google Analytics is provided through Google Tag Manager, this cookie is named dc_gtm. Expiration: after 1 minute

• Name: AMP_TOKEN Value: N/A Purpose: This cookie has a token that allows a user ID to be obtained from the AMP Client ID service. Other possible values indicate a logout, a request, or an error. Expiration: after 30 seconds to one year

• Name: __utma Value: 1564498958.1564498958.1564498958.1 Purpose: This cookie allows tracking of your behavior on the website and measures performance. The cookie is updated each time information is sent to Google Analytics. Expiration: after 2 years

• Name: __utmt Value: 1 Purpose: This cookie is used, like gat_gtag_UA, to throttle the request rate. Expiration: after 10 minutes

• Name: __utmb Value: 3.10.1564498958 Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics. Expiration: after 30 minutes

• Name: __utmc Value: 167421564 Purpose: This cookie is used to set new sessions for returning visitors. It is a session cookie and is only stored until you close the browser. Expiration: upon closing the browser

• Name: __utmz Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose: This cookie is used to identify the source of visitor traffic to our website. It stores where you came from to reach our website, such as another website or an advertisement. Expiration: after 6 months

• Name: __utmv Value: N/A Purpose: This cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics. Expiration: after 2 years

Note: This list may not be exhaustive as Google occasionally changes its choice of cookies.

Here is an overview of the most important data collected by Google Analytics:

• Heatmaps: Google creates heatmaps that show the exact areas you click. This provides us with information about where you navigate on our site.

• Session Duration: Google refers to the amount of time you spend on our site without leaving as session duration. If you have been inactive for 20 minutes, the session ends automatically.

• Bounce Rate: A bounce occurs when you view only one page on our website and then leave.

• Account Creation: If you create an account on our website or place an order, Google Analytics collects this data.

• IP Address: The IP address is displayed in a truncated form so that no unique identification is possible.

• Location: Your country and approximate location can be determined through the IP address, a process known as IP geolocation.

• Technical Information: Technical information includes your browser type, internet provider, and screen resolution.

• Source of Origin: Google Analytics, and therefore us, is interested in how you arrived at our site, whether it was from another website or advertisement.

Google Analytics Privacy Policy

Additional data includes contact details, any reviews, media playback (e.g., when you play a video through our site), sharing content on social media, or adding to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.


How Long and Where Are the Data Stored?

Google has servers distributed worldwide, with most servers located in the United States. You can find precise information about the locations of Google data centers here: Google Data Center Locations.

Your data is distributed across various physical storage devices. This has the advantage of making data retrieval faster and providing better protection against manipulation. Each Google data center has contingency plans in place for your data. For instance, if Google's hardware fails or natural disasters disrupt servers, the risk of service interruption at Google remains minimal.

Google Analytics has a default data retention period of 26 months for user data. After this period, your user data is deleted. However, we have the option to choose the data retention period for user data ourselves. We have five options available:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

Once the defined period expires, data is deleted monthly. This data retention period applies to data associated with cookies, user identification, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data combines individual data into larger units.


How Can I Delete My Data or Prevent Data Storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. To prevent Google Analytics from using your data, you can use the browser add-on for disabling Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from here. Please note that this add-on only deactivates data collection by Google Analytics.

If you wish to disable, delete, or manage cookies in general (independent of Google Analytics), each browser has its own instructions:

• Chrome: Clear, enable, and manage cookies in Chrome
• Safari: Manage cookies and website data in Safari
• Firefox: Delete cookies to remove the information websites have stored on your computer
• Internet Explorer: Delete and manage cookies
• Microsoft Edge: View and delete browser history in Microsoft Edge

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, ensuring the correct and secure transfer of personal data. You can find more information about this here. We hope we have provided you with the most important information regarding the data processing by Google Analytics. If you want to learn more about the tracking service, we recommend visiting these two links: Google Analytics Terms of Service and Google Analytics Help Center.


Google Tag Manager Privacy Policy

For our website, we use Google Tag Manager from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This Tag Manager is one of the many helpful marketing products offered by Google. With Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools that we use on our website.

In this privacy policy, we aim to provide you with a detailed explanation of what Google Tag Manager does, why we use it, and how data is processed.


What Is Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags through a user interface. Tags are small code snippets that, for example, record your activities on our website (track). JavaScript code snippets are used to accomplish this, embedded in the source code of our site. Tags often come from Google's internal products like Google Ads or Google Analytics, but tags from other companies can also be integrated and managed through the manager. Such tags serve various purposes. They can collect browser data, feed marketing tools with data, embed buttons, set cookies, and track users across multiple websites.


Why Do We Use Google Tag Manager for Our Website?

As the saying goes, organization is half the battle! This applies to maintaining our website as well. To design our website to be as user-friendly as possible for you and everyone interested in our products and services, we need various tracking tools, such as Google Analytics. The data collected by these tools shows us what interests you the most, where we can improve our services, and which people we should still reach with our offers. To make this tracking work, we need to integrate the corresponding JavaScript codes into our website. In theory, we could embed each code snippet of the various tracking tools separately into our source code. However, this would be quite time-consuming and could lead to confusion. That's why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. Additionally, Google Tag Manager provides a user-friendly interface, eliminating the need for programming skills. This allows us to keep our tag jungle well-organized.


What Data Does Google Tag Manager Store?

The Tag Manager itself is a domain that does not set cookies or store data. It acts as a mere "manager" of the implemented tags. Data is collected by the individual tags of different web analytics tools. The data is passed through the Google Tag Manager to the respective tracking tools and is not stored within it.

However, the situation is quite different with the embedded tags of various web analytics tools, such as Google Analytics. Depending on the analytics tool, various data about your web behavior is typically collected, stored, and processed using cookies. For detailed information on this, please refer to our privacy policies for the individual analysis and tracking tools used on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this only pertains to the use and utilization of our Tag Manager, not your data stored through the code snippets. We grant Google and others the ability to receive selected data in anonymized form. Thus, we agree to the anonymous sharing of our website data. The exact aggregated and anonymous data shared could not be determined despite extensive research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking efforts. Benchmarking involves comparing our own results with those of competitors, which can be used to optimize processes.


How Long and Where Are the Data Stored?

When Google stores data, it is stored on its own Google servers, which are located worldwide. Most of these servers are in the United States. You can read exactly where Google's servers are located here: Google Data Center Locations.

For information about how long data is stored by individual tracking tools, please refer to our individual privacy policies for each tool.


How Can I Delete My Data or Prevent Data Storage?

Google Tag Manager itself does not set cookies but manages tags from various tracking websites. Detailed information on how to delete or manage your data can be found in our privacy policies for the individual tracking tools.

Google is an active participant in the EU-U.S. Privacy Shield Framework, ensuring the correct and secure transfer of personal data. You can find more information about this here. If you want to learn more about Google Tag Manager, we recommend checking out the FAQs here.


Google Analytics IP Anonymization

On this website, we have implemented Google Analytics' IP address anonymization. This feature was developed by Google to allow this website to comply with applicable data protection laws and recommendations of local data protection authorities when they prohibit the storage of complete IP addresses. Anonymization or masking of IP addresses occurs as soon as IP addresses enter the Google Analytics data collection network and before any storage or processing of data takes place. For more information about IP anonymization, please visit here.


Google Analytics Reports on Demographics and Interests

We have enabled advertising reporting features in Google Analytics. The reports on demographics and interests include information about age, gender, and interests. This allows us to gain a better understanding of our users without being able to attribute this data to individual persons. Learn more about these advertising features here. You can opt out of the use of your Google Account activity and information under "Ad Settings" here.


Google Analytics Data Processing Amendment

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Amendment" in Google Analytics. Learn more about the Data Processing Amendment for Google Analytics here.


Facebook Pixel Privacy Policy

We use the Facebook Pixel from Facebook on our website. To do this, we have implemented a code on our website. The Facebook Pixel is a piece of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website through Facebook Ads. For example, when you purchase a product on our website, the Facebook Pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with the data from your Facebook account. Facebook then deletes this data. The data collected is anonymous to us and cannot be viewed, and it is only used for advertising purposes. If you are a Facebook user and are logged in, your visit to our website is automatically associated with your Facebook user account.

We want to show our services or products only to those people who are genuinely interested. With the help of the Facebook Pixel, our advertising efforts can be better tailored to your wishes and interests. So, Facebook users (if they have allowed personalized advertising) see relevant ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below, we show you the cookies set by integrating the Facebook Pixel on a test page. Please note that these are just example cookies. Different cookies are set depending on interactions on our website.

• Name: _fbp
• Value: fb.1.1568287647279.257405483-6211117405-7
• Purpose: This cookie is used by Facebook to display advertising products.
• Expiration: After 3 months
• Name: fr
• Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
• Purpose: This cookie is used to ensure that the Facebook Pixel functions correctly.
• Expiration: After 3 months
• Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211117405-3
• Value: Author's name
• Purpose: This cookie stores the text and name of a user, for example, when leaving a comment.
• Expiration: After 12 months
• Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
• Value: https%3A%2F%2Fwww.testseite…%2F (Author's URL)
• Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
• Expiration: After 12 months
• Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
• Value: Author's email address
• Purpose: This cookie stores the user's email address if they provide it on the website.
• Expiration: After 12 months
• Note: The above-mentioned cookies relate to individual user behavior. Changes at Facebook are never excluded, especially when using cookies.

If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There, you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy practices, we recommend reading the company's own data policies at https://www.facebook.com/policy.php.


TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. For the European region, the Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible. TikTok processes data from you, including in the United States. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the United States. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the United States) or data transfers to such countries, TikTok uses so-called standard contractual clauses (= Art. 46. Abs. 2 and 3 GDPR). Standard contractual clauses (Standard Contractual Clauses – SCC) are model templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards when transferred to third countries (such as the United States) and stored there. Through these clauses, TikTok commits to complying with the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among others, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

To learn more about the standard contractual clauses and the data processed by using TikTok Pixel, please refer to the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https://ads.tiktok.com/i18n/official/policy/controller-to-controller.


Leadfeeder Privacy Policy

We use Leadfeeder, a web analytics platform, on our website. The service provider is the Finnish company Liidio Oy / Leadfeeder, Mikonkatu 17 C, 00100 Helsinki, Finland. To learn more about the data processed by using Leadfeeder, please refer to the Privacy Policy at https://www.leadfeeder.com/privacy/.


Newsletter Privacy Policy

When you subscribe to our newsletter, you provide the personal data mentioned above and grant us the right to contact you by email. We use the data stored during the newsletter registration exclusively for our newsletter and do not share it with others. If you unsubscribe from the newsletter – you will find the link for this at the bottom of each newsletter – we will delete all data stored in connection with the newsletter registration.


MailChimp Data Processing Agreement

We have entered into a data processing agreement (Data Processing Addendum) with MailChimp. This agreement serves to protect your personal data and ensures that MailChimp complies with applicable data protection regulations and does not disclose your personal data to third parties. For more information about this agreement, please visit http://mailchimp.com/legal/forms/data-processing-agreement/.


MailChimp Privacy Policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletters. With MailChimp, we don't have to install anything on our own computer or server. Instead, we use the service via an IT infrastructure – available over the internet – on an external server. This way of using software is also called Software as a Service (SaaS).

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can conduct single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending at predefined times and frequencies), and follow-up campaigns.

Why do we use MailChimp on our website? In general, we use a newsletter service to stay in touch with you. We want to tell you what's new with us or what attractive offers we have in our program. For our marketing activities, we always look for the simplest and best solutions. That's why we chose Mailchimp for our newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This allows us to create interesting and beautiful newsletters in a short time. Thanks to the design templates offered, we can design each newsletter individually, and thanks to "Responsive Design," our content is also displayed legibly and beautifully on your smartphone (or other mobile devices).

Through tools such as A/B testing or extensive analytics, we quickly see how our newsletters are received by you. This allows us to react if necessary and improve our offerings or services. Another advantage is MailChimp's "cloud system." The data is not stored and processed directly on our server. We can retrieve data from external servers, saving our storage space. In addition, maintenance efforts are significantly reduced.

What data does MailChimp store? The Rocket Science Group LLC (MailChimp) operates online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter through our website, you confirm your membership in a MailChimp email list by email. To prove that you have registered with the "list provider," MailChimp stores the date of registration and your IP address. MailChimp also stores your email address, name, physical address, and demographic information such as language or location.

This information is used to send you emails and enable certain other MailChimp features (such as newsletter evaluation). MailChimp also shares information with third parties to provide better services. Some data is also shared with third-party advertising partners by MailChimp to better understand your customers' interests and concerns, so that more relevant content and targeted advertising can be provided.

Through so-called "web beacons" (small graphics in HTML emails), MailChimp can determine whether the email has been delivered, whether it has been opened, and whether links have been clicked. All this information is stored on MailChimp servers. This allows us to obtain statistical evaluations and see exactly how well our newsletter was received by you. This way, we can tailor our offerings much better to your needs and improve our service.
MailChimp is also allowed to use this data to improve its own service. This can optimize the delivery, for example, or determine the location (the country) of the recipients.

The following cookies may be set by MailChimp. Please note that this is not an exhaustive list of cookies but rather a representative selection:

• Name: AVESTA_ENVIRONMENT
• Value: Prod
• Purpose: This cookie is necessary to provide MailChimp services and is always set when a user registers for a newsletter mailing list.
• Expiration: After the session ends
• Name: ak_bmsc
• Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001211117405-3
• Purpose: This cookie is used to distinguish a human from a bot, allowing secure reports on website usage to be generated.
• Expiration: After 2 hours
• Name: bm_sv
• Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
• Purpose: This cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and simple virtual payment process. The user is anonymously identified on the website for this purpose.
• Expiration: After 2 hours
• Name: _abck
• Value: 8D545C8CCA4C3A50579014C449B045211117405-9
• Purpose: We could not find more specific information about the purpose of this cookie.
• Expiration: After one year

Sometimes, you may open our newsletter through a provided link for better display. This happens, for example, if your email program is not functioning or if the newsletter is not displayed correctly. The newsletter is then displayed through a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g., Google Analytics) through this data collection. MailChimp is responsible for this data collection, and we have no control over it. You can find out exactly how and why the company uses cookies in the "Cookie Statement" on MailChimp's website https://mailchimp.com/legal/cookies/.


Data Storage Duration and Location

Since MailChimp is an American company, all collected data is also stored on American servers. In general, data remains permanently stored on MailChimp servers and is only deleted upon your request. You can request us to delete your contact information. This will permanently remove all your personal data and anonymize it in MailChimp reports. However, you can also request data deletion directly from MailChimp. In that case, all your data will be removed there, and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.


How to Delete Your Data or Prevent Data Storage

You can withdraw your consent to receive our newsletter at any time within the received email by clicking the link at the bottom. If you unsubscribe by clicking the unsubscribe link, your data will be deleted from MailChimp. If you land on a MailChimp website via a link in our newsletter, and cookies are set in your browser, you can delete or disable these cookies at any time.

Depending on your browser, disabling or deleting cookies works slightly differently. The following instructions explain how to manage cookies in your browser:

• Chrome: How to delete, enable, and manage cookies in Chrome
• Safari: Managing cookies and website data with Safari
• Firefox: How to delete cookies to remove data stored by websites
• Internet Explorer: Delete and manage cookies in Internet Explorer
• Microsoft Edge: View and delete browser history in Microsoft Edge

If you don't want any cookies in general, you can configure your browser to notify you whenever a cookie is set and decide whether to allow it or not.

MailChimp actively participates in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at Privacy Shield. For more details about the use of cookies at MailChimp, you can visit MailChimp's cookie policy, and information about data privacy at MailChimp can be found here.


YouTube Privacy Policy

We have embedded YouTube videos on our website, allowing us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to YouTube's servers, and various data (depending on your settings) is transferred. Google is responsible for all data processing, and Google's privacy policy applies accordingly.

The following sections explain in detail what data is processed, why we have embedded YouTube videos, and how you can manage or delete your data.


What is YouTube?

YouTube allows users to watch, rate, comment on, and upload videos for free. Over the years, YouTube has become one of the most important social media channels worldwide. To display videos on our website, YouTube provides a code snippet that we have integrated into our site.


Why Do We Use YouTube Videos on Our Website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website, and interesting videos are an essential part of that experience. By embedding videos, we offer you additional helpful content alongside our text and images. Moreover, our website is more discoverable on the Google search engine thanks to embedded videos. Even when we run Google Ads advertisements, Google uses the collected data to show these ads only to people genuinely interested in our offerings.


What Data Does YouTube Store?

When you visit one of our pages that has an embedded YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information like browser type, screen resolution, or your internet service provider. Additional data may include contact information, ratings, sharing of content on social media, or adding content to your YouTube favorites.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. However, many interaction data points cannot be stored because fewer cookies are set.
In the following list, we provide information on cookies set in a browser test. We cover cookies set both without a logged-in YouTube account and with a logged-in account. Please note that this list cannot claim to be exhaustive, as user data always depends on interactions on YouTube.

• Name: YSC
• Value: b9-CV6ojI5Y211117405-1
• Purpose: This cookie registers a unique ID to store statistics on the viewed video.
• Expiration: After the session ends
• Name: PREF
• Value: f1=50000000
• Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
• Expiration: After 8 months
• Name: GPS
• Value: 1
• Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
• Expiration: After 30 minutes
• Name: VISITOR_INFO1_LIVE
• Value: 95Chz8bagyU
• Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube videos).
• Expiration: After 8 months

Additional cookies are set when you are logged into your YouTube account:

• Name: APISID
• Value: zILlvClZSkqGsSwI/AU1aZI6HY7211117405-
• Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
• Expiration: After 2 years
• Name: CONSENT
• Value: YES+AT.de+20150628-20-0
• Purpose: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
• Expiration: After 19 years
• Name: HSID
• Value: AcRwpgUik9Dveht0I
• Purpose: This cookie is used to create a profile of your interests. These data help display personalized advertisements.
• Expiration: After 2 years
• Name: LOGIN_INFO
• Value: AFmmF2swRQIhALl6aL…
• Purpose: This cookie stores information about your login data.
• Expiration: After 2 years
• Name: SAPISID
• Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
• Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
• Expiration: After 2 years
• Name: SID
• Value: oQfNKjAsI211117405-
• Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
• Expiration: After 2 years
• Name: SIDCC
• Value: AN0-TYuqub2JOcDTyL
• Purpose: This cookie stores information about how you use the website and which ads you may have seen before visiting our site.
• Expiration: After 3 months

Data Storage Duration and Location

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. You can see the precise locations of Google data centers at Google Data Center Locations. Your data is distributed across these servers for faster retrieval and better protection against manipulation.
Google stores the collected data for varying durations. Some data can be deleted manually from your Google account. With the automatic deletion function introduced in 2019 for location and activity data, information is stored for either 3 or 18 months, depending on your choice, and is then deleted.


How Can I Delete My Data or Prevent Data Storage?

You can manually delete data in your Google account. With the automatic deletion function introduced in 2019 for location and activity data, information is stored for either 3 or 18 months, depending on your choice, and is then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. The process varies depending on the browser you use. The following instructions explain how to manage cookies in your browser:

• Chrome: How to delete, enable, and manage cookies in Chrome
• Safari: Managing cookies and website data with Safari
• Firefox: How to delete cookies to remove data stored by websites
• Internet Explorer: Delete and manage cookies in Internet Explorer
• Microsoft Edge: View and delete browser history in Microsoft Edge

If you don't want to receive any cookies in general, you can configure your browser to notify you whenever a cookie is set, allowing you to decide whether to allow it or not. As YouTube is a subsidiary of Google, they share a common privacy policy. If you want to learn more about how your data is handled, we recommend checking out the privacy policy at Google Privacy Policy.


YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe Button on our website, typically recognizable by the classic YouTube logo. The logo displays the words "Subscribe" or "YouTube" in white font against a red background, along with the white "Play" symbol to the left. However, the button may also appear in a different design. Our YouTube channel offers you fun, interesting, or exciting videos. With the integrated "Subscribe Button," you can subscribe to our channel directly from our website without having to visit the YouTube website separately. Please note that this allows YouTube to store and process your data.

When you see an embedded subscribe button on our site, YouTube, according to Google, sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also obtain information about your browser, approximate location, and preferred language. During our testing, the following four cookies were set without being logged into YouTube:

• Name: YSC
• Value: b9-CV6ojI5211117405Y
• Purpose: This cookie registers a unique ID to store statistics about the viewed video.
• Expiration: After the session ends
• Name: PREF
• Value: f1=50000000
• Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
• Expiration: After 8 months
• Name: GPS
• Value: 1
• Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
• Expiration: After 30 minutes
• Name: VISITOR_INFO1_LIVE
• Value: 21111740595Chz8bagyU
• Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube videos).
• Expiration: After 8 months
• Note: These cookies were set during a test and do not claim to be exhaustive.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and associate them with your YouTube account. This allows YouTube to gather information such as how long you surf our site, your browser type, your preferred screen resolution, or your actions.
YouTube uses this data to improve its own services and offerings, as well as to provide analyses and statistics for advertisers using Google Ads.


Vimeo Privacy Policy

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plugin, we can display interesting video content directly on our website. Certain data about you may be transmitted to Vimeo. In this privacy policy, we will show you what data is involved, why we use Vimeo, and how you can manage or prevent data transmission.


What is Vimeo?

Vimeo is a video platform founded in 2004 that has enabled the streaming of videos in HD quality since 2007. Since 2015, it has supported streaming in 4k Ultra HD. The use of the platform is free, but it also allows for the publication of paid content. In contrast to the market leader YouTube, Vimeo places a strong emphasis on high-quality content. The platform offers a wide range of artistic content such as music videos and short films, as well as informative documentaries on various topics.


Why Do We Use Vimeo on Our Website?

The goal of our web presence is to provide you with the best possible content, as easily accessible as possible. Only when we achieve this are we satisfied with our service. The Vimeo video service helps us achieve this goal. Vimeo enables us to present high-quality content directly on our website. Instead of providing you with only a link to an interesting video, you can watch the video on our site. This enhances our service and makes it easier for you to access interesting content. Thus, we offer video content in addition to our text and images.


What Data is Stored on Vimeo?

When you visit a web page on our website that has an embedded Vimeo video, your browser connects to Vimeo's servers, resulting in data transmission. This data is collected, stored, and processed on Vimeo's servers. Whether you have a Vimeo account or not, Vimeo collects data about you, including your IP address, technical information about your browser type, operating system, or basic device information. Furthermore, Vimeo stores information about which web page you use to access the Vimeo service and what actions (web activities) you perform on our website. These web activities may include session duration, bounce rate, or which button you clicked on our website with an embedded Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered member on Vimeo, more data can usually be collected, as more cookies may have been set in your browser. Additionally, your actions on our website can be directly linked to your Vimeo account. To prevent this, you need to log out of Vimeo while browsing our website.

Below, we show you cookies that are set by Vimeo when you interact with a Vimeo video on a web page with integrated Vimeo functionality. This list is not exhaustive and assumes that you do not have a Vimeo account.

• Name: player
• Value: ""
• Purpose: This cookie stores your settings before playing an embedded Vimeo video. This allows you to use your preferred settings when viewing a Vimeo video again.
• Expiration: After one year
• Name: vuid
• Value: pl1046149876.6144225902111117405-4
• Purpose: This cookie collects information about your actions on web pages that have embedded Vimeo videos.
• Expiration: After 2 years
• Note: These two cookies are always set as soon as you are on a web page with an embedded Vimeo video. When you watch the video and click on buttons such as "share" or "like," additional cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. The exact cookies set depend on your interaction with the video.

The following list shows a selection of possible cookies that may be set when you interact with the Vimeo video:

• Name: _abexps
• Value: %5B%5D
• Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. These settings may include a pre-set language, region, or username. In general, the cookie stores data on how you use Vimeo.
• Expiration: After one year
• Name: continuous_play_v3
• Value: 1
• Purpose: This is a first-party cookie from Vimeo. The cookie collects information on how you use the Vimeo service. For example, it stores when you pause or resume a video.
• Expiration: After one year
• Name: _ga
• Value: GA1.2.1522249635.1578401280211117405-7
• Purpose: This is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the User ID. It is primarily used to distinguish website visitors.
• Expiration: After 2 years
• Name: _gcl_au
• Value: 1.1.770887836.1578401279211117405-3
• Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
• Expiration: After 3 months
• Name: _fbp
• Value: fb.1.1578401280585.310434968
• Purpose: This is a Facebook cookie used to display advertisements or advertising products from Facebook or other advertisers.
• Expiration: After 3 months

Vimeo uses this data to improve its own service, communicate with you, and implement its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e., cookies from Vimeo itself) are used for embedded videos until you interact with the video.


How Long and Where Are the Data Stored?

Vimeo is headquartered in White Plains, New York, USA. However, its services are offered worldwide. The company utilizes computer systems, databases, and servers in the USA and other countries. As a result, your data may be stored and processed on servers in the United States. Vimeo retains your data until the company no longer has an economic reason for storage. At that point, the data is deleted or anonymized. Vimeo complies with the EU-U.S. Privacy Shield Framework, which allows it to collect, use, and transfer data from EU users to the USA.


How Can I Delete My Data or Prevent Data Storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or disable cookies in your browser settings at any time. The process may vary slightly depending on your browser. Please note that disabling or deleting cookies may affect the availability of certain features. The following instructions explain how to manage or delete cookies in your browser:

• Chrome: Delete, enable, and manage cookies in Chrome
• Safari: Manage cookies and website data with Safari
• Firefox: Delete cookies to remove data stored by websites on your computer
• Internet Explorer: Delete and manage cookies
• Microsoft Edge: View and delete browser history in Microsoft Edge

If you are a registered Vimeo member, you can also manage the cookies used in your Vimeo settings.

Vimeo actively participates in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit Privacy Shield Participant List. To learn more about the use of cookies at Vimeo, please refer to the Vimeo cookie policy, and for information on Vimeo's privacy practices, please read Vimeo's privacy policy.